Fenton Fire Hall’s menus underwent a complete visual overhaul, transforming the old-school burgundy-and-blue, "cop core" aesthetic into a bold, funky new wave experience. The goal was to inject fresh energy that matched the restaurant’s fiery vibe while still nodding to its firehouse roots.

The muted palette was swapped out for hot pinks, electric yellows, and punchy contrasts that commanded attention. Typography got a modern twist with bold sans-serifs and retro-futuristic flair, layered in dynamic layouts that felt loud and alive.

Color blocking, neon accents, and playful textures were used to create a sense of movement and attitude. The final design felt like stepping into a high-energy space—less small-town firehouse, more neon-lit hangout with personality to spare.

This project was all about pushing the brand forward while preserving its spirit—and turning the menu into a visual experience.