Presley’s Kitchen Rebrand

Set within the historic David Whitney Building, Presley’s Kitchen combined timeless ambiance with a fresh culinary perspective. For the menu design, I drew inspiration from the building's old-world elegance, creating pieces that felt seamlessly integrated into the space.

The color palette featured a rich green, reflecting the original subway tiling and adding a sense of classic durability. Typography combined traditional serif forms with modern refinements, evoking the vintage charm of hotel menus and golden-age signage. The layouts were clean, structured, and tactile, allowing the food to shine while reinforcing the space's character.

This project went beyond menu design—it aimed to create a visual experience that connected patrons to the building's legacy with every course.

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