Breathing new life into Union Rec’s digital presence, the social media and lunch menu branding were completely refreshed with a playful yet polished approach. The vibrant, electric color palette was maintained, but the overall vibe was softened with carefully curated pastels, striking a balance between energy and warmth without losing the signature spark.

The design focused on creating a cohesive and dynamic visual experience, blending boldness with refinement to appeal to both the brand’s lively spirit and its desire for sophistication. The result was a fresh, flavorful, and inviting visual story that not only captured Union Rec’s essence but also elevated their digital and menu presence in a way that felt undeniably on-brand.