As Art Director at KTBYTE Academy, I have focused on deeply understanding the company’s needs by actively communicating across multiple funnels—including customers, marketing teams, and developers. This cross-functional collaboration has guided my approach to leading the transformation of KTBYTE’s digital presence, aligning visual strategy with both business goals and user expectations.

By listening to feedback from students, parents, and internal stakeholders, I introduced a more intentional and audience-focused strategy for social media. Instead of broad, general outreach, I developed targeted campaigns aimed at niche communities, resulting in stronger engagement, deeper connections, and increased interest in enrollment.

Beyond social media, I’ve worked closely with developers to enhance the website’s visuals and user experience, ensuring the digital presence reflects KTBYTE’s high academic standards and innovative curriculum. From creating unified design systems to crafting compelling visual narratives, I’ve driven the evolution of the brand into one that is cohesive, strategic, and user-centered.

Through this ongoing collaboration and a commitment to understanding each perspective, I’ve helped KTBYTE present a more connected and compelling story—one that bridges design, marketing, and technology to better serve its growing community.