As the creative force behind a dynamic team at Union AdWorks, working on behalf of our client Union Joints, I took pride in overseeing the visual identity of 14+ restaurant social media platforms on Instagram and Facebook. My primary responsibility was crafting visually compelling graphics that captured the essence of each unique establishment and resonated with a diverse audience.

Collaborating closely with the team, we designed and executed comprehensive marketing strategies that elevated the online presence of each restaurant. Beyond visuals, I played a key role in sharing valuable information with customers—keeping them informed about menu updates, promotions, and special events.

I also contributed to the smooth operation of our social media ecosystem by scheduling posts strategically and consistently. I wrote engaging captions that blended storytelling with brand personality, deepening the connection with our audience.

In addition, I helped forge strategic partnerships with influencers to extend our reach and connect with a broader community of food enthusiasts. Together, we created immersive and engaging online experiences that reflected the culinary excellence of every Union Joints location we represented.