
Union Woodshop Rebrand
In crafting the menus for Union Woodshop, I aimed to seamlessly blend the restaurant's small town Clarkston heritage with the vibrant pulse of modern Detroit. As a beloved staple for beer and BBQ in metro Detroit, Union Woodshop holds a cherished place in the hearts of its patrons. However, with the city's resurgence, it was imperative for the restaurant to evolve and meet the heightened expectations of its clientele. The redesign journey was not merely cosmetic; it was a deep dive into the soul of Union Woodshop. The previous logos and facade were rejuvenated, transforming a muted nectarine hue into a lively, vibrant orange, while touches of gold were strategically infused to complement the warm browns, breathing new life into the brand. These menus represent more than just a culinary selection; they are a reflection of Union Woodshop's unwavering commitment to honoring its roots while embracing the ever-changing landscape of Michigan’s culinary scene.




